Deliver value in a cost-constrained world
March 3, 2025
As employers head further into 2025, one message is clear: the old rules of employee benefits are fundamentally changing. With rising costs, economic instability, and employees demanding more support and personalization, organizations must transform how they think about benefits. Yet, this isn't a story of increased budgets and ever-increasing programs. Instead, it's a story of smarter spending, sharper focus and using benefits as a strategic tool to drive engagement, retention and purpose.
Our 2025 Benefits Trends Survey offers a comprehensive approach to understanding the future direction of an organization's benefit strategy. This year's survey delves into a wide range of topics, including the role of benefits within the organization, planned spending, priorities and effectiveness. It also explores communication and engagement strategies, the use of technology, financial management, vendor management and emerging trends such as AI in benefits support and support for specific employee groups.
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Personalized scorecard
Receive a best-in-class personalized scorecard to benchmark your organization's benefits strategies against your peers.
Insights into business issues
Gain insights into the business issues shaping benefits strategies, such as aligning with company objectives and market trends.
Assess effectiveness
Assess how well your current benefits strategy meets employee needs and addresses challenges like flexible work and talent competition.
Identify challenges
Identify the most pressing challenges in managing benefits costs and risks, including rising expenses and regulatory changes and how to manage them.
Attract and retain talent
Discover which benefits are most effective in attracting and retaining talent by understanding what employees value most.
Drive value from your benefits
Understand how to get more value and better outcomes from your existing benefit spend.
Participation and results are complimentary.
The questionnaire is intended primarily for benefits, compensation and benefits, HR and Total Rewards professionals. It will take about 30 minutes to complete and is available in the following languages.
